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OMV to expand VIVA product line with high-quality croissants

  • OMV VIVA will launch high-quality croissants in three flavours
  • Naturally leavened, palm oil-free dough made with butter and free-range eggs 
  • New VIVA Croissants are the perfect coffee accompaniment for moments of enjoyment on the go, to kick off the day, or as a snack between meals 

OMV has expanded its VIVA product line with one of the most popular types of pastries. The new VIVA Croissants will be available in three flavours: classic, chocolate, and strawberry-vanilla. The pastries are made in northern Italy using traditional methods, with carefully selected ingredients and natural sourdough.

“In order to better meet the needs of mobile consumers, VIVA works to continuously optimise its product range with a focus on premium quality, sustainability, and convenience. We only work with manufacturers who can meet our high quality standards,” said Retail Manager Nikola Bozalo.

Along with certified free-range eggs, butter is used in the production, which makes a significant contribution to the flavour and quality of the VIVA croissant. The special, natural leavening process is very time-intensive and makes the croissant dough especially soft and aromatic. In addition, the three high-quality croissants are completely free of palm oil and artificial colouring.  

Only Rainforest Alliance-certified chocolate is used in the filling for the chocolate croissant. This seal means that the raw materials were produced using methods that support the three pillars of sustainability: social, economic, and environmental.

“It is important to us to be responsible both in our decisions and in regard to how we deal with people and raw materials. From the cocoa bean on the tree all the way to the finished product at the filling station. In this way, we want to show that our products have a positive impact, allowing our customers to make better-informed buying decisions with a clean conscious,” explained Bozalo. 

The croissants feature a modern brand design and 100 per cent recyclable packaging.