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Good start of new OMV MaxxMotion Super 100plus*

  • Serbian market has accepted very well new OMV product with plus benefits in order to get the best of their cars
  • OMV MaxxMotion Super 100plus is unique fuel on the market that fulfills the topmost requirements of majority of global car manufacturers associations
  • Fuel quality confirmed by extensive testing and all in order to reach plus satisfaction among customers

The initial results of the introduction campaign for a new high end value fuel OMV MaxxMotion Super 100plus in Serbia are more than good. They testify about the acceptance of the unbeatable quality of the new fuel on the domestic market. This fuel is unique in the market because it meets the requirements of the latest technologies required for making of car engines and complies with the highest standards defined by the world's leading automotive industry associations. In line with its brand promise "We care more", OMV aim was to offer more of added value to its customers, and wanted them to experience more than they usually expect – in terms of products, quality, services, and ambience. All this in order to reach plus satisfaction among them that just our new fuel gives them.

Consumers very quickly recognized the real benefits that OMV MaxxMotion Super 100plus offers to their cars: higher efficiency, optimal functionality and improved performance. This premium quality gasoline plays a major role in preserving the functionality and efficiency particularly in modern vehicles and engines. Innovative additives used in its production prevent corrosion formation on engine parts and the entire fuel tank system. Existing deposits on inlet valves are effectively removed which all together increases the lifetime and efficiency of the engine. All of these benefits are achieved and instantaneous effect is felt with the first drop filling up OMV MaxxMotion Super 100plus.

"We always want to offer plus benefits and added value in everything we do, so this was the case during the work on this fuel. Consumers have recognized the superior quality offered by our new fuel and decided to bestow us with their trust despite the presence of other premium fuels on the market. The reactions of all key factors in our business are more than favourable so we expect very good results with this fuel", states Decebal Tudor, Retail Manager in OMV Serbia and adds "OMV MaxxMotion Super 100plus, the leading-edge of OMV fuel technology, is a result of our plus efforts in delivering plus benefits to our customers and now, once introduced in Serbian market, we are glad to remark our customers' plus satisfaction and acceptance! New name of OMV MaxxMotion Super 100plus is not just a mere marketing trick or simple addition to old name. OMV MaxxMotion Super100plus is a different/new product; this is a new formulation of our 100 octane premium gasoline".

All these results are not surprising as before a commercial exploitation stage beside classical certified fuel quality test methods OMV did test bench measurements using engines from popular medium-sized vehicles. Additional investigations conducted at Vienna University of Technology confirmed its technical potential. Furthermore roller dynamometer measurements are conducted under a defined test environment using a popular medium sized vehicle with a modern direct injection gasoline engines. In addition, OMV performed several engine tests according the requirements of the Worldwide Fuel Charter and OMV MaxxMotion Super 100plus passed the all required tests of the highest quality level (category 5).

* OMV MaxxMotion 100plus fulfills the highest requirements (category 5) set by the WWFC- Worldwide fuel charter. Improved performance and combustion efficiency due to high octane number of min. 100 RON and the cleaning effect of the fuel on inlet valves. Advantages are depending on the vehicle, driving behavior and technical state of the engine and refer to a comparison with fuels meeting the local minimum requirement according EN 228.

Background information:

OMV Serbia d.o.o.
OMV entered the Serbian market in 2001. Headquartered in Belgrade, OMV Serbia currently has 61 filling stations and holds around 10% market share in Serbia.
The OMV stations are multifunctional service centres - filling stations for people and vehicles. OMV customers are provided with fuels, lubricants and car wash services; in addition 56 VIVA shops offer snacks, refreshments and a broad range of additional services. OMV Serbia directly employs 46 people and has created more than 800 jobs via its network of filling stations.

OMV Aktiengesellschaft
OMV is producing and marketing oil & gas, innovative energy and high-end petrochemical solutions – in a responsible way. With Group sales of EUR 19 bn and a workforce of around 22,500 employees in 2016, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. In Upstream, OMV has a strong base in Romania and Austria and a balanced international portfolio. 2016 daily production stood at approximately 311,000 boe/d. In Downstream, OMV has an annual refining capacity of 17.8 mn tonnes and approximately 3,800 filling stations in 11 countries (including Turkey) as of end of 2016. OMV operates a gas pipeline network in Austria and gas storage facilities in Austria and Germany. In 2016, gas sales volumes amounted to 109 TWh.

For further information, please contact:

Action Global Communications
Srdjan Crnogorac
Tel: +381 11 675 01 16